I love fashion. I really do. I love watching the waves of trends ripple across the globe and the way each individual interprets these trends in their own way. But what I love even more is style. Style forms part of your identity and whereas trends come and go, style is permanent, cemented, forever evading time. It’s rare that you find a brand that encompasses style; such a concept is so hard to capture, to maintain and to nurture. However, having been introduced to the luxury online retailer Avenue 32, I came across one of these rare brands: A.P.C. The brand prides itself on understated chic, with the very first collections not even having a label; a decision made by founder Jean Touitou (who had dreams of becoming a history teacher before he reached globally-respected designer status – read more here) to allow the clothes to speak for themselves. Intriguing? Most definitely. But when you look at A.P.C.‘s range, you understand that these clothes don’t need a label. The styles are classic, timeless and simple – yet so sophisticated, they’re the epitome of chic.
My personal favourites from the online collection at Avenue 32 include this gorgeous ‘Marine Striped Cropped T-Shirt’ …
… which would be perfect worn with tailored shorts, gladiator sandals and a lightweight cross-body bag on a hot summer’s day. This would actually be an ideal outfit for my holiday to Vienna, I’m going for a weekend break at the start of next month and can’t wait to explore the cobbled streets and individual cafés.
This ‘Monochrome Cotton Napoli Jumpsuit’ is another favourite. In a luxurious rich cotton fabric and with a self-tie belted waist, it creates the perfect hourglass figure. Worn with low chunky sandals and a slouchy shoulder bag (and a sunhat and sunnies if you’re lucky enough to see the sun), it’s perfect for that girly lunch date. Or if you want to dress it up at night, pair it with killer wedges and a plain black box clutch, like this one:
Functioning either as a shoulder bag or a sleek, simple clutch (with the strap tucked in), the ‘Black Leather Demi Lune Bag’ would finish off the look perfectly.
I could go on and on about how I’d style each individual piece from the collection (I love it that much) but instead, let me direct you to the website (click here) where you can browse the full range for yourselves and take advantage of the current half price sale. Go on, you know you want to treat yourselves …
Love, Beth xo.