A little while ago, I received quite an exciting email from Katy Dawson, an A Level photography student that wanted to feature me in her latest project. She is currently working on a fashion project that explores how social media has allowed the fashion industry to grow and develop and as part of it, she asked permission to use screenshots of my blog and also if she could interview me about my social media sites and my love of the fashion industry. Well of course I said yes – I was extremely flattered! My only condition was that I could write a post about it as I realised it would be a great opportunity for my readers to find out where I shop and why I believe fashion is such an important part of our lives today (that sounds so shallow and cliche but I can assure you that it’s true!). Above are a couple of photos of the A3 spread that Katy has created and below is the interview:
Q. Tell me a little bit about yourself…
A. I have just turned 18; I’m more ambitious than ever and determined to succeed. I’m currently studying English Literature, English Language and Psychology at A Level and I’m hoping to go on to study Psychology at university later this year. I love Costa coffee, nut butters, fashion and travel!
Q. What/who first inspired you to create a blog?
A. I have followed lots of different blogs for just over a year now and have always been intrigued by the featured fashion, creativity and expression of personality. My favourite blogger of all time is Aimee Song, an LA-based fashion and interior design blogger. I have so much respect for her. You could say she was my main inspiration!
Q. Why do you think your social media sites have become so successful?
A. This one is hard to answer. I’ve never been witty or particularly funny which are definitely the ideal characteristics of a successful “tweeter” but on all my social media sites, I work hard to maintain good relationships with my followers and to keep them interested, engaged and happy.
Q. Who do you envision your target reader to be?
A. When I first started blogging, my aim was just to put myself out there and be thankful to anyone who took the time to read it! But I suppose I imagine a lot of my readers are a similar age, most likely female who all share the same interests as me.
Q. How do you decide what to feature on your blog?
A. Although I always intended my blog to predominantly embody fashion, I quickly realised this was quite unrealistic as A) I don’t know any photographers and B) I’m a full-time college student and there definitely aren’t enough hours in the day to shoot daily outfit posts! So instead, my blog is like a personal documentation of my life and my interests.
Q. How do you think the way people interact with fashion has changed within the last 10 years?
A. Fashion is a huge part of our lives, whether we choose to admit it or not. And it definitely never used to be like that! Fashion allows people to freely express themselves, it embraces individuality and authenticity. It’s a very powerful tool. It’s not just something that’s celebrated on a catwalk anymore, it has become a contributing factor to one’s identity and part of what makes us as different as human beings.
Q. How important do you think social media is in the fashion industry today?
A. Social media is extremely important in the fashion industry. Social media is one of the most powerful promotion and marketing tools available and it can transform a small home business to an international enterprise if it’s used correctly. Social media is also what creates ‘trends’, as it is the root of global communication and therefore new styles and designers are permanently being given maximum exposure and feedback from internet users worldwide.
Q. What relationship do you have with the fashion industry?
A. Hmm, I would describe my relationship with the fashion industry as one that is becoming ever more intense. My love of fashion is growing all the time! To me, fashion is art.
Q. What are your favourite designers and places to shop?
A. I mostly shop on the High Street but will occasionally treat myself to a designer piece if I feel that I just have to have it! My favourite shops are Karen Millen, Armani Exchange, ASOS (does that count if it’s online?) and Zara.
Q. What are you must have item(s) in your wardrobe?
A. I own a pair of dark blue Jack Wills jeans that I just couldn’t live without! I’ve worn them probably 3/4 days a week this winter; they’re a versatile colour and super comfortable. Also a light grey super chunky scarf I bought from Zara when I was in Barcelona – anyone that knows me will probably say I wear it FAR too much! My recommended necessities for any wardrobe would be a comfy pair of skinnies, a chunky knitted scarf or snood, a trusty pair of ankle boots and an easy ‘throw on’ slouchy jumper – preferably cream or grey!
Q. What are your top 3 tips for starting a blog?
A. This one is hard but I’ll give it a go! 1. Have confidence. Try not to worry about what people will say or think, this is your time to be creative and to show the world who you are and what you do. Take the plunge! 2. it’s pretty important to establish what you want to blog about (even if it’s a bit of everything). Make sure you know what you want to include and how you will go about doing that. 3. be consistent. Trust me, this one isn’t easy! Life throws challenges at us and we often neglect what matters but find time. Even if it’s 10 minutes a week, give your blog your full attention for those 10 minutes. Keep your readers coming back for more!
Q. Where do you see your blog in 10 years’ time?
A. In 10 years’ time, I would love my blog to be recognised by people all over the world. I’m hoping that in 10 years, I will have the time and resources to be able to create daily outfit posts, working with different photographers, designers and fashion companies. Oh and I’m hoping to travel – a lot!
Q. Why do you think people visit your blog/social media sites?
A. I like to think people visit my blog and social media sites because my content is interesting and original. However, I honestly don’t know. I’m just so grateful and overwhelmed by the support I’ve received!
So there we go, my first ‘official’ interview (eep!). To see more of Katy’s work, visit her Instagram where you’ll find a range of gorgeous photos from her most recent photoshoots. Katy shoots headshots as well as events such as birthdays and parties, just contact her via firstname.lastname@example.org for more details.
Love, Beth xo.